Want to know the secret of making a profit online? It’s simple, and despite what many people say, it’s not a magic lamp or a genie. In order to find out the secret to success, you’ll need to answer 3 questions:
1. What do my niche customers want?
2. How will they benefit from my product or service?
3. What are the hidden needs and benefits of my product or service?
Let’s break each one down and explain them in greater detail.
What Do My Customers Want?
Ask around and the most likely response will be “I want this product because it makes my life better”. But there’s usually a deeper meaning underneath. In order to fully understand your customers, you’ll want to learn about their emotional triggers. People will buy products to be happy. They don’t want to be restricted, lose on one thing that’s important to them, or be left out in the crowd. They don’t want to worry about the future or their growing children. Your marketing campaign should then focus on meeting what it is they need inside their hearts. Don’t just focus on the features; think of ways your product will be useful to them.
How Will They Benefit From My Product or Service?
You’ve come up with a great marketing campaign that touches your audiences’ inner needs and desires. What you should focus on next is delivering on your promise.
People buy things that they think will improve their lives. As an entrepreneur, it’s your duty to try and fill a need that your customers will have. Your product or service should be the single best solution that will answer their specific need. Moreover, that very same product should market to audiences with the intention to let them know how your product or service will clearly improve their lives in one way or another.
Appealing to your prospect’s emotion is one surefire way to make a lot of money online. You’ll just need to make sure your product delivers 100% so that your customers will come back for more.
What Are The Hidden Needs and Benefits of My Product or Service?
Expert salesmen will tell you to present the benefits rather than the features. Sales are made when the businessman connects the product to an emotion their customers feel. For instance, the latest safety features make a vehicle more attractive because it will keep your family safe while traveling.
But did you know that there are hidden benefits within product benefits? These benefits answer a deeper need a customer has that will improve his or her life. An individual strives towards financial freedom and being debt-free. They will want their children to have a secure future. They want to be masters of their own time. All of these are the end goals a person will want to attain as they move forward in life.
Tap into this and you’ll be sure to attain a great customer base and the profits will follow. Include these on each ad copy you make to get the best results. Take the time to answer these 3 questions and you’ll have unlocked the secret to selling online.